Politics, Media, Interactions

Elections in India are a period of celebrations for the media, because of various opportunities for making a lot of money. The options available are favourable media coverage, unfavourable media coverage by taking money from anyone. All that the media wants is money to continue to run its business and ethics take a back seat. The ethics of media have gone down the gutter and the recent events pertaining to Sharada Chit Fund Scam is a clear indication of this continuing trend. Media has become a business and a very tough area to be in and thus to make money it is becoming more and more difficult.

The news media or better be called as news entertainment business is more of making breaking news and changing the opinions of the people. This one thing the media has been able to achieve to perfection. Tilting the opinions of the people- be it educated or the illiterate people is the current job of the media and everyone has become salves of the media moguls for knowing the truth. The penetration of TV into the rural households is a wonder to be attributed to the Congress because of its policies that people prefer to spend a few thousands to have a TV than to have a toilet.

The profits of media are nowhere to be seen due to the work ethics and also the competition, thus there is dependence on foreign money or widely known as black money from various sources, known and unknown. Media houses which are in losses for a extended period of times are being funded by big business houses and its purposes will be definitely dubious and for tilting the opinions of either politicians or the common man. Even politicians are no exception when it comes to media, they are slaves. Thus to escape the power of media, a few politicians have started their own private channels to do the propaganda.

When politicians have entered the news business, the business already in the job are also too happy and thus media people have become power brokers between various factions like the radiagate scandal, etc.  Many of the journalists or news reporters have become fallen angels due to the wrong ethics followed to get the breaking news and be king makers in a highly competitive world. When money, power and fame are the needs ethics is first to get the boot from the system of conscience and jealousy, greed take its place. It is a natural tendency for common persons.

The most disturbing fact is the opinions of the people that keep changing within minutes. The opinion changes with times but when it changes from one extreme to another there should be some extraneous effort from some corner or he reason for the change if not known to the observers, then the faith is lost. In India where words spoken are highly respected more than anything else, the words uttered by those in power are remembered by the people, and when not recorded, it is manipulated. Even spoken words of Atalji are manipulated by the media, when it comes to Rajdharma to suit the needs of a particular group.

With the availability of video records, people like Advani have taken back their comments of calling Congress a illegitimate government. The words of Advani are truth but the old man has taken because he could not face the wrath of Sonia. But when Chidambaram invents the word Saffron terrorists, there is no wrath of BJP and when foot-in-mouth Shinde calls RSS a terrorist organization, he back tracks but there is no regret. BJP has made a fool of itself a number of times. The recent one being the hugs of Sushma and Sonia as reported in the media when a few days back Sushma told that Sonia is running the most corrupt government.

There were some cartoons telling that CBI sleeps with the Cons, but I doubht whether Lotus is spread on the bed for the fun of CBI and Congress. There is no reason for the BJP to go soft on the government as corrupt as the present UPA, but the way it is behaving like a strategy-less one when there are many PM candidates is very disheartening. The strategy if at all should be a clear-cut one and should be communicated to one and all. The CMs of the successful BJP states are crying foul against the FSB but Sushma tells BJP is ready to support it if Bansal and others are removed. What a bigger fool BJP can make itself.

Elections are always about strategy and Congress Sonia is an expert on strategy. May be she is brilliant or is guided by the foreign churches is a mystery. The brilliance of central Congress is no match for the Central BJP leadership where in everyone wants to be a PM, but no one knows how. But a person like Modi wants to aim for it, but there is no internal support. This can be hard-work by the BJP to stay away from power, but if everything go right even then BJP could snatch a electoral defeat from Congress because BJP still did not learn from its mistakes.

An aggressive tv campaign is also required and a straight rebuttal of the charges is the need of the hour. The impact of KJP is only increased by the faults of the BJP leadership due to the internal politics of Advani, the old man who doesnot want to retire and continues to hope to be a PM candidate only to keep BJP away from power. The central leadership which made Yeddy to quit should be sulking in their chairs for their poor handling of the media and buckling under the media pressure.  There is something to learn from the Congress Spokespersons who with a straight face reject all the scams and even dare to tell that NDA was more corrupt is the single biggest positive with the UPA.

The spokespersons of BJP fail when questioned about 2002 even though SIT has virtually given clean chit to Modi government. The spokespersons of BJP failed to counter the media when the question of Yeddy was repeatedly raised  but the same spokespersons of BJP failed to put the media in the dock for not confronting the media as why they never spoke and questioned the Shiela. The BJP people seem to to come to the media and become famous by destroying the party. The pathetic performance of BJP in the Karnataka elections is only due to the poor management by the spokespersons who couldn't counter the media with the right questions, because the media is bought by the Congress.

The social media even though is the stronghold of BJP cannot penetrate the extent of TV and other forms, and a recent report of 160 loksabha seats influenced by SM is again a hype to keep the people from distracted. BJP has failed miserable and this is no lie. Whether it failed in the eyes of the voters of in the eyes of those who moniter its works is the million dollar question. The GOI has given many awards to the Government of Karnataka for the civil services provided and schemes implemented, but the people of Karnataka have failed to recognize the achievement, because they are flooded by the attacks on minority community and Yeddy Scams.

The free run of the media in destroying the BJP works is a mystery and still continues to remain unsolved. Till the time the BJP spokespersons directly confront and take the names of the Congress Corrupt Ministers and put the media in the dock, the media is not going to leave the BJP from backtracking and will see to it that BJP yet again fails in the 2014 General elections. The perception management is more important, otherwise the faith of the people in the most corrupt government and the most communal party would be definitely the 8^th wonder of the world. Recently Smrithi has done a fantastic job of challenging Rahul kanwal but can they do so to Arnab, Rajdeep, Bharka and their brothers and sisters.

Unless BJP fights with the truth and not hug the corrupt people from the Congress, it cannot be anyforce in General Elections, Even today many people want a UPA government in the future also, but if BJP wants to come to power, it has to take some hard decisions, because its win is only a gamble and it has to make a winning strategy and not a “defeat Congress strategy”.